It’s pretty rare to be in Los Angeles and wish you were in a different climate. I’ll own up to some jealousy when director Adam Brummond first showed us the footage for the 4 ads he shot for Polaris’ new snowmobile line, though. These guys had a powder paradise all to the themselves.
Adam was determined to not have any music on the spots, nor was there any dialogue or VO (thanks must also be given to the client for going along with this approach). Instead of going the obvious route and slapping some rock tracks over the picture, we were tasked to come up with a sonic aesthetic that would unite the 4 commercials but separate Polaris from the competition. So, we were encouraged to go for broke with the sound design and created huge, epic, heavily stylized SFX that played off the slo-mo shots and loud/quiet dynamic.
Hope you enjoy watching them as much as we enjoyed making them. I still want to ride one of those machines, though!
Polaris “RMK”
Polaris “Switchback”
SOUND DESIGN: WOOFER MUSIC & SOUND
Directed by: Adam Brummond
Production Company: The Factory